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Driven to Quit Challenge Begins

January 22, 2007



Let’s Kick Butt Together!



The Canadian Cancer Society’s Driven to Quit Challenge encourages Ontario smokers to join together and butt out



Thunder Bay, ON – To kick off National Non-Smoking Week, the Canadian Cancer Society wants smokers to butt out – and wants to reward them for it. The 2007 Driven to Quit Challenge launches today.  It is a province-wide challenge to the more than 1.6 million Ontario smokers to quit smoking. One successful quitter will drive away with a 2007 Acura CSX.


In order to enter the Challenge, a smoker must enlist a non-smoking buddy to support them. “For many, the non-smoking buddy can be the most important part of a successful quit plan,” says Susan Trevisan, Tobacco Treatment Specialist at the Thunder Bay District Health Unit.


Quitting smoking is not just about “stopping” smoking. It also means changing how you think and feel about smoking. This is not easily done without the encouragement, emotional support and reinforcement of those around you. If a smoker in Thunder Bay wants to quit, they won’t be alone. The Smokers’ Helpline is available to anyone who wants to get support as they begin their journey to remain smoke-free and increases their chances of quitting. In addition, a ‘Tobacco Treatment Specialist’ recently trained at the University of Massachusetts Medical School, is now available at the Thunder Bay District Health Unit to provide individual assistance.   


The 2007 Driven to Quit Challenge is designed to encourage Ontario adults who are daily smokers to quit smoking. The Thunder Bay District Health Unit is hoping to once again surpass the previous year’s registration numbers.  Last year close to 700 signed up!  Those who remain smoke-free for the month of March will be entered into a draw on March 30, 2007 for the chance to win a number of prizes, including a grand prize of a 2007 Acura CSX provided by corporate sponsor Johnson & Johnson Inc.


New this year is a workplace challenge organized by Andrea Docherty, our local Senior Coord. for Smokers’ Helpline.  “All workplaces are encouraged to support their coworkers.  Support tips, prizes and resource material will be made available” says Andrea.  St. Joseph’s Care Group is leading the way by being the first to sign up and take advantage of the local support.


Participants in The Driven to Quit Challenge can register online at or by phoning the Smokers’ Helpline, beginning today until February 28, 2007. 


The Canadian Cancer Society Smokers’ Helpline is a free, confidential service that provides personalized support, advice and information about quitting smoking and tobacco use. The service is available in English and French at 1 877 513-5333; Monday through Thursday, 8 a.m. to 9 p.m.; Friday, 8 a.m. to 6 p.m.; and weekends, 9 a.m. to 5 p.m. Smokers’ Helpline is also available online at


The Driven to Quit Challenge is a smoking-cessation promotional initiative managed by the Canadian Cancer Society, with funding from the Ontario Ministry of Health Promotion and prize support from Johnson & Johnson Inc.





For more information contact:


Susan Trevisan

Thunder Bay District Health Unit



Andrea Docherty

Canadian Cancer Society Smokers’ Helpline




Last Updated: 1/30/2007